To say that the launch of Total War: Warhammer 3's Shadows of Change DLC was messy would be quite an understatement. Creative Assembly tried to charge more for it than previous DLCs while simultaneously offering less unique content per faction, to which the community response was about as negative as you'd expect.
In order to salvage the DLC, as well as to regain some favor with the playerbase, Creative Assembly recently released an update that added a whole bunch of new units to the Shadows of Change DLC - and pretty good ones too! So while DLC is still heavily overpriced in my humble opinion, it now at least offers a sizable amount of quality content.
Since Shadows of Change was clearly shown to be the wrong way forward, Creative Assembly has now announced that the next DLC, Thrones of Decay, will be going through a bit of a restructuring. First and foremost, instead of only being able to purchase content for all three of the included races (Empire, Dwarfs and Nurgle), the new system will allow you to also purchase stuff for individual races at a lower price point.
To be more specific, the complete DLC will set back 23€, while each individual pack will be 9€. Furthermore, purchasing a single pack will give you a 15% discount for the remaining ones, so while you'll still be paying more than if you bought them together, it won't be too big of a difference.
Personally, I'm a big fan of this idea since there are factions that just don't interest me all that much, so being able to ignore them in favor of the ones that do is definitely welcome. The problem here, much like with Shadows of Change, is that asking 23€ for a single DLC is still a bit extreme. If the DLC added new races or massively changed up the game I could understand the new price point, but Total War: Warhammer 3's DLCs haven't really shown themselves to be any more impressive than the much, much cheaper stuff we used to get (and get more frequently) back in Total War: Warhammer 2.
That said, Creative Assembly has also announced that while Thrones of Decay will mostly follow the Shadows of Change formula, future DLC might be returning to previous standards and (hopefully) prices. I certainly hope so, because I really do miss the days when I could happily grab every single Total War DLC without worrying about its quality or price.
Whatever the future may bring, I'll make sure to let you know once Creative Assembly releases more details. Until then, you can read a little bit more about Total War: Warhammer 3's future over at the official website.